Let's Talk Project
If you have a space or content in mind, let’s talk about it together.
Why Apollon
Architecture, media hardware, and content.
One team takes responsibility from planning through delivery and operation.
One team takes responsibility from planning through delivery and operation.
Media Architecture Since 2020
In 2020, we introduced the concept of media architecture in Korea for the first time, and we continue to design experiences tailored to each space at the boundary between architecture and content.
One Integrated Team
One team handles spatial design, media hardware, and content together. There is no need to split the work across several companies; everything flows as one process from planning through delivery and operation.
Digital Twin Process
From the concept stage, we develop ideas, run simulations, and carry the design forward inside a digital twin of the real space, creating designs that are both creative and feasible to implement.
What We Do
Through space, content, and sculpture,
we create landmarks people love.
we create landmarks people love.
Media Architecture Design
Where media meets architecture
We fuse architecture and media art to create new value for a space. Working with architects and interior designers, Apollon Immersive Works takes an integrated approach across disciplines, from architectural concept design to operational strategy, to create digital landmarks that are widely loved.
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Media Space Design
New vitality through media
Media brings new life to a space. With an integrated solution spanning interior, hardware, and content, we enhance brand value and the space's ability to attract visitors, turning it into a destination that draws people in.
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Media Content Design
Landmarks that shine through content
Based on close analysis of the space and creative direction, we plan, direct, and produce content. Magical visual experiences expand the value of the space and create immersive moments people remember, completing the brand identity.
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Media Sculpture Design
From lobby to garden, art experiences sculpted in light
We design and build media sculptures that reflect the character of each space, in the lobbies and gardens of hotels, resorts, and offices and in privately owned public spaces. Through form and light in harmony with architecture, landscape, and lighting, we create art experiences that symbolize the space.
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How We Work
From a space to a landmark
in five stages.
in five stages.
Research
We analyze the brand's needs and the conditions of the space to set the project's goals.
Strategy
We translate the space's context and sense of place into a creative strategy and concept.
Design
We design space, media, and content as one, and verify feasibility and quality.
Realization
With the team best suited to the project and creative direction, we bring the design to life on site.
Evolution
We continue through operation and ongoing enhancement after opening.
Frequently Asked Questions
Apollon Immersive Works is a media architecture design studio based in Seongsu, Seoul. One team handles architecture, media hardware, and content together, designing media experiences that capture the unique character of each space.
Media architecture is an approach that plans media and content together from the earliest stage of architectural design, turning the whole space into a single experience. Rather than attaching screens to a finished building, it designs structure, lighting, landscape, and media as one. Apollon Immersive Works introduced this concept in Korea for the first time in 2020.
Apollon Immersive Works offers media architecture, media space, media content, and media sculpture design. Its work ranges from integrated planning of architecture and media to content planning and production tailored to the space, and the design and build of media sculptures for lobbies and gardens.
Yes. Apollon Immersive Works can take on everything from concept planning and spatial design to media hardware installation and content production. After opening, it provides operational support, and clients can also commission only the parts they need.
Apollon Immersive Works' key projects include the media content at Inspire Entertainment Resort, the renewal of Lotte Duty Free's Star Avenue in Myeongdong, and the media sculptures in the public open space of Asia Media Center in Yeoksam. At Inspire, seven media works including the whale show created an experience unique to the resort, which drew five million visitors and 80,000 social posts in its first year to become one of Korea's leading digital landmarks. Apollon Immersive Works has received awards including the iF Design Award and the Korea Design Award.
Apollon Immersive Works plans media around the purpose and conditions of each space, including hotels and resorts, shopping malls and duty-free stores, office buildings, building facades, and privately owned public spaces. It can join new buildings from the design stage and existing spaces through renewal.
A media facade usually means installing media on the exterior wall of an existing building. Media architecture integrates architecture, media, and content from the design stage, both outside and inside the building, to create a distinctive digital anchor tenant.
Apollon Immersive Works plans space, media, and content together from the architectural design stage. From the concept stage, it develops ideas, runs simulations, and carries the design forward inside a digital twin of the real space, creating designs that are both creative and feasible to implement.
Yes, Apollon Immersive Works also takes on media content production on its own. Because the same footage looks different depending on viewing distance, sightlines, and ambient light, it recommends analysing the space conditions before production.
To commission media architecture from Apollon Immersive Works, it is best to get in touch before architectural design begins. Once the structural and electrical plans are fixed, the places available for media are already set and the options narrow. For renewals of existing spaces, the work starts by reviewing the space conditions together.