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Visitors gathered before the media show at Inspire Aurora, its ceiling and pillars filled with media.

Digital Anchor Tenants: What Turns a Space into a Destination

How digital anchor tenants turn media experiences into reasons to visit, with case studies, reported results and integrated planning strategies.

News

Nov 2, 2026

An indoor atrium with curved balconies stacked over several floors. Video is displayed on several cylindrical structures, with people and planting on the plaza below.

What Is Media Architecture Design?

Apollon Immersive Works' media architecture design plans building form and circulation around immersive media from early design stages, shown through a media waterfall and forest projection in Busan and Inspire Resort's 150-meter Aurora media street.

News

Nov 3, 2026

The Hyundai FutureNet and APOLLON IMMERSIVE WORKS logos

Hyundai FutureNet and APOLLON Sign Media Architecture Partnership

APOLLON IMMERSIVE WORKS has signed a media architecture business partnership (MOU) with Hyundai FutureNet. APOLLON leads planning, design, and content production, while Hyundai FutureNet handles joint sales and media hardware build and operation, together opening up domestic and overseas markets.

News

Mar 3, 2026

Star Avenue sign above a striped light arch leading into the media corridor

Apollon Immersive Works Renews Star Avenue, Lotte Duty Free's Flagship Brand Experience Space

Lotte Duty Free's Star Avenue in Myeongdong, reborn from a passageway into a K-pop immersive media destination with arched media corridors.

News

Sep 4, 2026

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Apollon Immersive Works Wins iF DESIGN AWARD 2023 in Two Disciplines

Apollon Immersive Works won iF DESIGN AWARD 2023 awards for Encountering the Art, media sculptures linking three building spaces, and The Gift, a Gmarket anamorphic film tested in a virtual Times Square.

News

Apr 1, 2024

Lunar Crescendo has been named the Digital winner in the Communication category at Korea Design Award. Apollon Immersive Works created the piece with German media artist Timo Helgert along the Danghyeoncheon walkway in Seoul.

Lunar Crescendo Named Digital Winner at Korea Design Award 2023

Lunar Crescendo by Apollon Immersive Works was named a Digital winner at Korea Design Award 2023, a public artwork on a walkway in Nowon, Seoul.

News

Nov 23, 2023