"The art of rest - Imaginary Flow" - Handsome

Overview

From August 2021, CGI artwork made by Apollon Immersive Works was transmitted on the large outdoor LED screen of the Handsome Headquarters Building in Teheran-ro, Seoul. Apollon was in charge of proposal, concept and strategy development, space setup, in-house testing, and production management in this project, and the video production collaborated with Neuron Fractal.

A glass high-rise on an overcast day, where a vertical LED screen on the facade makes the building's corner appear to open inward as white water surges diagonally beneath it, with a ginkgo tree on the right

A glass high-rise in downtown Seoul at dusk, where a vertical LED screen on the facade shows the building's curtain wall grid folding into a deep blue sea, with white waves breaking at the bottom

The corner of a glass high-rise under a blue sky, where a vertical LED screen protruding from the facade shows white surf on a deep blue sea pouring from top to bottom

Pre-Production

Like a scene from the movie 'Inception', the dynamic movement of the waves in various directions and the spatial optical illusion effect that connects the exterior walls of the building were added to create an overwhelmingly effective anamorphic technique from any angle.