Hyundai FutureNet and APOLLON Sign Media Architecture Partnership

On March 3, 2026, Hyundai FutureNet and APOLLON IMMERSIVE WORKS signed an MOU to pursue media architecture projects together in Korea and abroad.

Media architecture combines buildings with digital media to turn a space into a "digital landmark." By designing the architecture through a media lens from the earliest stages, the space itself becomes a key tenant that draws people in. Hyundai FutureNet is an execution partner with a track record of building and operating large-scale media infrastructure and the strength to grow media spaces into sustainable businesses; APOLLON IMMERSIVE WORKS is the design company that has pioneered media architecture in Korea since 2020. Together they pair these strengths to establish media architecture as a distinct business field.

At the flagship case, Inspire Entertainment Resort, a circulation route became the resort's signature landmark, drawing around 5 million visitors and proving gains in brand awareness and footfall.

Beyond construction, the two will pursue an integrated model spanning content planning and operation, extending across hotels, resorts, malls, cultural complexes, and offices while steadily expanding their shared body of reference work at home and abroad.