"Beyond Nature" - The Bukhangang R Starbucks

Overview

On a rooftop flower bed facing the mountains and village, a single white door stands, with seasonal landscapes flowing across the screen inside its frame. Through the window in its open door, the real mountains and village come into view. In April 2022, Apollon Immersive Works installed a media sculpture built on the concept of connecting nature and people on the rooftop of Starbucks The Bukhangang R, which opened by the Bukhangang River as the largest Starbucks in Korea. So that people could experience the many forms of nature's beauty together through a surreal door, Apollon Immersive Works designed and curated media art showing the changes of the river's four seasons.

A tilted white door sculpture in a rooftop garden. Its frame screens flowing red and green abstract visuals, an open door panel with a window stands beside it, and green mountains and a village rise behind.

Typologies: Media Sculpture
Media Space
Location: Namyangju, Korea
Client: JY CORPORATION

Curated Artworks

The four curated media artworks were made around the theme of natural landscapes that change with each season. The aim was to let visitors feel the passage of time, the colors unique to each season, and the natural scenery of the Bukhangang River more richly.

Spatial Design

The door, usually seen as an ordinary and familiar object, was read as a medium that connects to another place and a catalyst that sparks the imagination. On the rooftop, a door-shaped media sculpture was set up as a passage that connects and extends toward new landscapes, and as a place that shows well in photos.

An artwork plaque among daisies in a planter. Under the title Beyond Nature, it lists four works by season, spring to winter, with artist names and descriptions, while the white door frame and screen blur behind.

The white door sculpture at dusk. Its screen shows white and blue liquid spreading and splashing across a black background, an open door panel with a knob stands beside it, and a hillside village with lit windows darkens behind.

A low-angle view of the white door sculpture. Its screen shows a landscape of pink blossoming trees, the real mountain appears through the window of the open door panel, a plaque stands to the left, and daisies bloom at its base.

In a rooftop scene rendered in black and white, only the door sculpture's screen holds color. It shows rough, brushstroke-like flows of red, orange and green, while the dark village appears through the window of the open door panel beside it.

Credit

Client: JY Corporation
Location: STARBUCKS THE BUKHANGANG R, NAMYANGJU
Sculptural Design: Apollon Immersive Works
Artwork Curating & Production: Apollon Immersive Works
Media Artist: CLAUDE, ROMAN DE GIULI, JULIASET LAB

Frequently Asked Questions

What is Beyond Nature?

Beyond Nature is a door-shaped media sculpture installed in April 2022 on the rooftop of Starbucks The Bukhangang R. Four media artworks capturing the changes of the Bukhangang River's four seasons play on the screen inside its frame.

What was Apollon Immersive Works' role in Beyond Nature?

Apollon Immersive Works handled the sculpture design, media art curation, and production for Beyond Nature. The works featured media art by CLAUDE, ROMAN DE GIULI, and JULIASET LAB, and the client was JY Corporation.

Why was Beyond Nature made in the shape of a door?

The door shape of Beyond Nature came from reading the ordinary, familiar door as a medium that connects to another place and a catalyst that sparks the imagination. It was meant to be a passage to new landscapes on the rooftop and a place that shows well in photos.

What do the media artworks in Beyond Nature depict?

The four media artworks in Beyond Nature take as their theme natural landscapes that change with each season. The aim was to let visitors feel the passage of time, the colors of each season, and the natural scenery of the Bukhangang River more richly.

How does the Beyond Nature sculpture blend with its surroundings?

Beyond Nature is a white door standing in a rooftop flower bed, with media art on the screen inside its frame and the real mountains and village visible through the window in its open door. Visitors can see the seasons on screen and the real landscape together.

What does it take to produce a media sculpture like Beyond Nature?

Start by confirming the shape of the space, the screen layout, and where visitors will enter and linger, then plan the scenes around those conditions. Share your space and content ideas through Let's Talk on our website to begin the review.