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Quartz Cube - Gwangan KCC Switzen

2022 · Busan, Korea

Overview

In the ground-floor lobby of a residential building facing Gwangalli Beach, a tilted cube seems to float above a round base, with waves, leaves, and flowing colors moving across its three screens. In March 2022, Apollon Immersive Works installed a cube-shaped media sculpture in the ground-floor lobby of Gwangan KCC Switzen, a residential building completed on Gwangalli Beach in Busan. Since the building stands right in front of Gwangalli Beach, a place many people visit, the sculpture was designed to become a landmark of the architectural space, bring public art to more people, and serve as a photo spot.

A cube appears to float above a dark round base in a lobby at night, each visible face showing blue and white wave-like patterns, with a staircase at the left and silhouettes of people on a balcony above.
Typologies
Media Sculpture
Location
Busan, Korea
Client
KCC E&C

Concept

Quartz Cube is built on the concept of a surreal scene in which a giant mass of light floats in midair against the backdrop of Gwangalli Beach. By bringing together a form that goes beyond physical reality and the media art unfolding within it, the aim was to turn an everyday space into a place for an extraordinary art experience. To achieve this, the team chose a cube, a form rarely seen in a lobby. Because the building's entrance connects directly to the beach promenade and draws heavy foot traffic, the work needed a three-dimensional form that catches the eye from any direction.

At night, under a lit building sign with the KCC logo, a cube shows green and blue leaf patterns on a dark round base in the middle of a high-ceilinged lobby, with a staircase and an upper balcony at the left.
A close view of a tilted cube filled with green leaves and pale orange feathery foliage, with building lights and parked cars behind it.
In a lobby by day, a tilted cube on a dark round base shows wave-like patterns made of small blue and white fragments, with a white staircase with glass railings and a column behind it.
Close on one face of a tilted cube, green, blue and orange blades and grain-like forms appear large with the LED pixel texture visible, with a shoreline structure of stacked concrete blocks and distant high-rise buildings behind.
In a lobby by day, a cube on a dark round base shows swirling pink, orange, purple and blue imagery, with a white staircase with glass railings at the left and a structure of blue glass and pipes at the right.

Spatial Design

To create the impression of floating in midair, the cube was designed in three dimensions by combining a round granite slab with a cube. The three front faces are LED displays and the three back faces are high-gloss steel, set to reflect each other. This reflection adds an expanded sense of space to the curated art content, so viewers can enjoy a different scene from each angle.

A rendering on a white background of a tilted cube on a thin post above a black round base, one face showing a blue wave pattern and another face plain pale gray-violet, with barrier posts on both sides of the base.
An overhead rendering of a cube on a black round base, two faces plain gray-brown and dark navy and one face showing blue and teal fragmented patterns.
A rendering on a white background of a cube whose three visible faces all show swirling blue and white patterns, held by a thin post above a black round base with barrier posts on both sides.

Curated Artworks

The curation brought together works by several media artists, including data visualization (work that turns data into visual imagery) inspired by the blue waves of Busan's sea and the energy of Gwangalli Beach, video graphic art of endlessly repeating natural landscapes, and fluid art expressing the flow of color.
① Roman De Giuli <Focus vol.2> ② Kim Taeyoon <Gradual Embrace> ③ CLAUDE <The Ocean> ④ CLAUDE <Diffusion>

Behind scene

At night, a tilted cube on a dark round base shows translucent, glossy droplet-like blobs floating against a blue-gray ground, with its glow reflected in the glass of a staircase and wall at the left and parked cars behind at the right.

Credit

Client
KCC E&C
Location
GWANGAN KCC SWITZEN, BUSAN
Location
GWANGAN KCC SWITZEN, BUSAN
Sculptural Design
Apollon Immersive Works
Artwork Curating
Apollon Immersive Works
Media Artist
Roman de giuli, Kim Taeyoon, Claude

Frequently Asked Questions

Quartz Cube is a cube-shaped media sculpture installed in March 2022 in the ground-floor lobby of Gwangan KCC Switzen, facing Gwangalli Beach in Busan. Its concept is a giant mass of light that seems to float in midair against the beach.
Apollon Immersive Works handled sculpture design and artwork curation for Quartz Cube. The client was KCC E&C.
Quartz Cube took the form of a cube because it needed a three-dimensional shape that catches the eye from any direction. The building's entrance connects directly to the beach promenade with heavy foot traffic, and a cube is also a form rarely seen in a lobby.
Quartz Cube combines a round granite slab with a cube to create the impression of floating in midair. Its three front faces are LED displays and its three back faces are high-gloss steel, reflecting each other to expand the sense of space.
Quartz Cube curated Focus vol.2 by Roman De Giuli, Gradual Embrace by Kim Taeyoon, and The Ocean and Diffusion by CLAUDE. They include data visualization inspired by the waves of Busan's sea, video graphic art of natural landscapes, and fluid art.
Start by confirming the shape of the space, the screen layout, and where visitors will enter and linger, then plan the scenes around those conditions. Share your space and content ideas through Let's Talk on our website to begin the review.

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