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Inspire Resort Media Show "Under the Blueland"

2023

Overveiw

Under the Blueland is a large-scale, three-minute media show on Aurora Street at Inspire Entertainment Resort, built around the theme "a dynamic and wondrous voyage to an unknown island." Rather than stringing beautiful sequences side by side, Apollon planned and directed it as a story with a clear beginning, build, climax, and resolution. Across eight main scenes, the show moves from the deep sea to the bright, clear surface, bringing together a rich variety of underwater landscapes and marine life. A sweeping orchestral score and the full scale of the space work together to leave audiences with a lasting impression.

Typologies
Media Contents
Media Architecture
Location
Incheon, Korea
Client
Hyundai Futurenet

Synopsis

A dynamic and wondrous voyage to an unknown island.

INSPIRE, an unknown island no one has ever found.

Explorers set out for it aboard a submarine, full of the spirit of adventure.

Guided by the waves and a whale,

they journey through every depth of the sea, from the dark abyss to the bright, clear surface.

On the Aurora Street ceiling LED, whales and schools of fish swim beneath a boat at the surface, while the LED columns on either side show tropical fish and jellyfish among coral reefs
Nine concept visuals for Under the Blueland in story order: a stone wall carved with ancient murals crumbles as water pours in, a whale swims through the calm deep sea and coral reefs, a vast whirlpool rises, and a pink whale appears and soars into the sky
Concept visuals for key scenes. From the opening, where an ancient mural crumbles, to the final whale rising into the sky, the story arc was set scene by scene before production.

Pre-Production

In pre-production, the focus was on bringing out the show's performance character. Each scene was given its own setting, terrain, and objects, and the key moments were designed around the main viewing points of Aurora. The sound was composed as a cinematic orchestral score, with audio arranged scene by scene so that sound and image draw the audience in together.

Deep sea and coral reef scenes laid side by side across 11.13, 2D, and 3D versions with handwritten revision notes, above monitors showing whale 3D modeling, whirlpool and jellyfish scenes, and the team at work

Production

Building on this concept, Apollon oversaw overall production management and creative direction during the Production stage to ensure high-quality execution. Particularly, Apollon utilized VR reality simulation and virtually recreated the under-construction Aurora space and thoroughly reviewed the spatial structures and potential visual distortions. This enabled the team to carefully design the visual compositions based on viewpoints and visitor movements. After the construction was completed, Apollon conducted multiple on-site tests to refine the depth, perspective, scale, and motion of various marine creatures and environmental elements, ultimately establishing its own distinctive design insights.

The Aurora Street ceiling and column LEDs are covered in stone walls carved with ancient symbols, as visitors walk the street below and look up
Two giant whales pass between rocky canyon walls beneath the sunlit surface on the Aurora Street ceiling LED, while the LED columns on either side glow with blue crystals of the deep sea
Looking straight up at the Aurora Street ceiling LED, a pod of orcas and dolphins swims together beneath the rippling blue surface
Swirling waves of pink, orange, and violet sweep across the Aurora Street ceiling and column LEDs, as visitors walk along the curved floor below
A pink whale fills the Aurora Street ceiling LED, bursting upward through sunset-colored clouds

Result

Inspire Entertainment Resort welcomed about 10 million visitors between its opening in December 2023 and December 2025, around half of them from overseas. Aurora and Cube are the resort's signature media spaces. In 2024, social media mentions of Inspire-related keywords exceeded 80,000, and Under the Blueland, known as the whale show, accounted for 57.6% of 11,686 online mentions of Aurora.

In 2024, Under the Blueland was featured as one of Korea's media art experiences in a Korea tourism promotional video produced by the Korea Tourism Organization with NewJeans, introducing it to travelers around the world.

Behind Scene

Credit

Client
HYUNDAI FUTURENET
Location
INSPIRE Entertainment Resort 'Aurora' Street
Pre-Production
APOLLON IMMERSIVE WORKS
Production
APOLLON IMMERSIVE WORKS • KALLOS

Frequently Asked Questions

Under the Blueland is a three-minute Season 1 media show on Aurora, the media street at Inspire Entertainment Resort. It presents a sea voyage to an unknown island across eight main scenes.
Apollon Immersive Works was responsible for Under the Blueland from concept through planning and direction, production management, and creative direction. Production was carried out with KALLOS, and the client was Hyundai Futurenet.
Each scene's setting, terrain, and objects were arranged around the main viewing points of Aurora. The scenes were linked into a single story with a clear arc, so the show unfolds like one continuous performance.
Before construction was finished, the Aurora space was recreated in a VR simulation to review its spatial structure and the risk of image distortion. After completion, multiple on-site tests were carried out to check depth and scale in the real space.
The sound was composed as a cinematic orchestral score, with audio arranged scene by scene. It was planned to follow the flow of the visuals and draw the audience into the show.
Start by confirming the size of the space, the screen layout, and where visitors will stand or linger, then plan the story and scenes around those conditions. Apollon Immersive Works works with clients from planning and direction through VR simulation and on-site testing. Share your space and content ideas through Let's Talk on our website to begin the review.

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