JOSUN HOTELS&RESORTS Media Show "Kumi and Popo's Winter Story"

Overview

On the vertical LED at the corner of Grand Josun in Haeundae, Kumi the teddy bear tumbles over along with a pile of gift boxes, and the spilled boxes burst out of the screen. Kumi and Popo's Winter Story is an anamorphic show that fills the Grand Josun DOOH screen with Kumi the teddy bear, coloring the winter scenery of Haeundae. Apollon Immersive Works told Kumi's winter story through the clumsy movements that come from a round, chubby silhouette, making Kumi a little pitiful and all the more adorable for it. Popo the snowman joins as a supporting character, and the rhythmic back-and-forth between the two keeps the show from feeling flat, leaving a cheerful afterglow in each short moment.

Typologies: Media Contents
Location: Busan, Korea
Client: Shinsegae Property & Grand Josun Hotel

Synopsis

By the winter sea of Haeundae, a giant baby teddy bear, Kumi, makes an unexpected appearance —joined by Popo, a small snowman by his side.

Through the clumsy yet endearing moments shared by the two friends, the winter landscape is gently filled with warmth.

Kumi, a teddy bear in a red scarf, standing and facing forward with a surprised look — The main character, Kumi. A curious baby teddy bear facing winter for the first time.

Kumi, the Baby Teddy Bear
A curious, innocent teddy bear who finds everything amazing. As if just born, every move and reaction is a little clumsy, and that clumsiness turns out to be adorable.

Popo, a smiling snowman in a brown knit hat and scarf, with twig arms spread wide — The supporting character, Popo. A little snowman made from Haeundae's first snow.

Popo, the Little Snowman
A little snowman rolled from the first snow to fall on Haeundae in winter. Popo loves Kumi, who looks soft and warm, and sticks close by, adding small joys at Kumi's side.

Pre-production

During the Pre-production, Apollon Immersive Works focused on shaping the story around the main character, Kumi. Kumi is a baby teddy bear experiencing winter for the first time—curious, wide-eyed, and still unfamiliar with the world. Rather than leading the story himself, he was designed to move in response to his surroundings, allowing his clumsy yet lovable personality to unfold naturally. Winter elements such as gift boxes and a music box were used to trigger a series of unintended movements—rolling, bouncing, and leaping from one moment to the next. Each scene was carefully crafted so that every motion flows into a strong anamorphic pop-out effect, keeping the visuals engaging throughout the runtime.

Four designs for a green, gift-box-shaped screen frame with a gold ribbon and GRAND JOSUN plaque: an empty frame, gold patterns with bear faces and trees, gold patterns with a teddy bear and bells, and a snowy village scene.

Production

In the Production phase, the proportions between Kumi and the tall LED screen were precisely balanced so that he appears bold and immersive while still moving freely within the space. Multiple prototypes were developed to refine details such as the softness of the teddy bear’s fur, the crisp texture of the snowman, and winter accessories that reflect each character’s personality. As a result, Kumi and Popo’s Winter Story was completed as a charming anamorphic experience—one that naturally invites people passing through Haeundae to pause, look up, and enjoy a small moment of warmth.

At night on Grand Josun’s vertical LED, a surprised Kumi in a red scarf stands as gift boxes tumble around him and pop out beyond the screen frame.

On the corner vertical LED of Grand Josun beside Haeundae Beach, a green screen shows gold patterns of bear faces and trees.

From the same view, the whole screen is clouded like frosted glass, with a faint pink shape showing through.

In daylight on Grand Josun’s vertical LED, Kumi looks up at a gift box popping out above him, with Popo the snowman beside him.

Kumi in a red scarf stands among swirling snow clouds, eyes closed and lips pursed.

In daylight on Grand Josun’s vertical LED, Kumi sits in the snow with both arms raised and a flustered look, a gift box beside him.

Kumi and Popo the snowman stand on a red music box as a chick in a blue hat and yellow scarf pops out of the screen amid gold confetti.

Kumi stands on a red music box, looking down at Popo the snowman beside him.

In daylight on Grand Josun’s vertical LED, Kumi hugs Popo the snowman cheek to cheek through a frosted screen, both of them winking.

Credit

Client: Shinsegae Property & Grand Josun Hotel
Location: Haeundae Grand Josun Hotel, Vertical Stage
Agency: DEXTOR krema
Proposal & Pre-production: APOLLON IMMERSIVE WORKS
Production: APOLLON IMMERSIVE WORKS • DEXTOR

Frequently Asked Questions

What is Kumi and Popo's Winter Story?

Kumi and Popo's Winter Story is an anamorphic show created for the vertical LED at the corner of Grand Josun in Haeundae. It follows the clumsy moments of Kumi the teddy bear and Popo the snowman among winter props.

What was Apollon Immersive Works' role in Kumi and Popo's Winter Story?

Apollon Immersive Works handled the proposal and pre-production for Kumi and Popo's Winter Story and carried out production together with DEXTOR. The clients were Shinsegae Property and Grand Josun Hotel, and the agency was DEXTOR krema.

What are the two characters in Kumi and Popo's Winter Story like?

In Kumi and Popo's Winter Story, Kumi is a curious and clumsy baby teddy bear facing winter for the first time. Popo is a little snowman made from Haeundae's first snow, who stays close to Kumi and adds small joys.

How was the anamorphic effect in Kumi and Popo's Winter Story designed?

In Kumi and Popo's Winter Story, every scene was designed so that Kumi's rolling and jumping in reaction to gift boxes and a music box leads into an anamorphic pop-out effect. Kumi reacts to the surroundings rather than leading the action, which brings out an awkward charm.

What was adjusted for the vertical LED in Kumi and Popo's Winter Story?

In Kumi and Popo's Winter Story, the proportions of the screen and the character were balanced so that the chubby Kumi could appear large on the tall screen while still moving naturally. The plush fur, the snowman's texture, and winter accessories were refined through several rounds of prototyping.

What does it take to produce a media show like Kumi and Popo's Winter Story?

Start by confirming the size of the space, the screen layout, and where visitors will stand or linger, then plan the story and scenes around those conditions. Share your space and content ideas through Let's Talk on our website to begin the review.