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JOSUN HOTELS & RESORTS Media Show "Luna-Sol"

2025

Overview

A giant amber sun and a silver moon fill the 31m vertical media on the facade of Grand Josun in Haeundae. Luna-Sol is a media show that colors the Haeundae landscape through the symbolic story of the sun and the moon. Apollon Immersive Works reinterpreted the sun as the source of all things, the moon as the source of inspiration, and the natural phenomena that unfold around them. The light and energy given off by the giant sun and moon were woven into a visual language that flows into a series of iconic scenes.

Typologies
Media Contents
Location
Busan, Korea
Client
SHINSEGAE PROPERTY • GRAND JOSUN HOTEL

Concept

A giant sun and moon light up the Grand Josun Hotel media.
With a familiar and warm light, they fill everyday life with joy and delight.
The sun and moon rise above the land. Wherever the amber sun passes, new life grows, and wherever the silver moon drifts, sensory phenomena unfold.
The meaningful interplay between the giant sun and moon offers viewers a strong visual impact and the delight of an unfamiliar show.

Concept sketch tracing the Sun passing over rocks and an ancient temple under an amber sky, across a green hill, to a blue night where the Moon follows a waterfall down to the sea amid bursting fireworks
A concept sketch moving from the sun over an amber sky and temple to the moon descending a waterfall into the sea in a blue night.

Pre-Production

In pre-production, the scale of the 31m outdoor media shaped the scenes, built from large, eye-catching objects and clear sequences. Based on the contrast between the two symbols, "the sun as the expansion of life, the moon as the gathering of emotion," the movement and role of each object were defined, and a flow was designed in which the two cross paths and come into harmony. Inspired by the scientific yet mysterious phenomena of the sun and moon, the show takes on a dreamy yet joyful mood. Symbols of Busan such as camellias and fireflies were placed throughout the scenes, completing a visual concept that captures the identity of Haeundae along with the joy of spotting them.

endering of the vertical screen on Grand Josun Busan, with a giant golden Sun and orbs of light floating between classical columns and an arch under a clear sky
Rendering of the Grand Josun Busan screen at dusk, with the Moon floating among broken rock fragments inside a cracked cave opening
Night rendering of the Grand Josun Busan screen under a starry sky, showing a total solar eclipse with a ring of light around the Moon above flowers and tropical plants
Night rendering of the Grand Josun Busan screen under a starry sky, showing an underwater scene where light streams down between corals and seaweed as bubbles rise
Night rendering of the Grand Josun Busan screen, with a waterfall pouring beneath a silver full Moon and golden fireflies drifting around it
Night rendering of the Grand Josun Busan screen, with fireworks bursting around a full Moon and glowing orbs rising over the water below

Production

During the production stage, the movement of the Sun and the Moon was rhythmically structured, shaping a tightly composed show within a two-minute runtime. Through repeated previz testing, Apollon refined the overall sequence flow, with particular focus on the impactful transition from the Sun to the Moon.

The color palette and light intensity were carefully calibrated to capture the vitality and freshness of nature, conveying the sense of excitement and ease experienced when visiting Haeundae. In addition, a string-led soundtrack, blended with a reinterpreted version of Debussy’s Clair de Lune, supports the visuals as the narrative gradually builds toward a brighter and more majestic emotional crescendo.

As a result, Luna-Sol was realized as a luminous experience—one destined to be remembered beneath the night sky of Haeundae.

As people on the street film with their phones, red light seeps through cracks in a rock floating on a starry screen
Before a watching crowd, the rock bursts apart in sparks as light breaks out from within
The Grand Josun Busan screen seen from the Haeundae street at night, filled by a giant amber Sun
Under a blue sky, the Grand Josun Busan screen shows classical arches and columns, its painted sky blending into the real one at midday
The Grand Josun Busan screen at midday, as a glowing pink-tinged Sun emerges from behind a classical column
A giant amber Sun filling the Grand Josun Busan screen at midday, with leaves swirling in front of it
Daytime view over Haeundae, where the Grand Josun hotel stands between the street and the beach, its facade screen showing an amber Sun rising between classical columns and arches

Credit

Client
Shinsegae Property & Grand Josun Hotel
Location
Haeundae Grand Josun Hotel, Vertical Stage
Agency
DEXTOR krema
Proposal & Pre-production
APOLLON IMMERSIVE WORKS
Production
APOLLON IMMERSIVE WORKS • DEXTOR

Frequently Asked Questions

Luna-Sol is a two-minute media show created for the 31m vertical media on the facade of Grand Josun in Haeundae. It depicts a giant sun and moon and the natural phenomena that unfold around them.
Apollon Immersive Works handled the proposal and pre-production for Luna-Sol and carried out production together with DEXTOR. The clients were Shinsegae Property and Grand Josun Hotel, and the agency was DEXTOR krema.
Luna-Sol defines the movement and role of the two objects based on the contrast "the sun as the expansion of life, the moon as the gathering of emotion." Wherever the amber sun passes, life grows, and wherever the silver moon drifts, sensory phenomena unfold.
Luna-Sol was built from large objects and clear sequences to suit the scale of the 31m outdoor media. Repeated previs tests refined the flow between scenes and the moment the sun turns into the moon.
Luna-Sol places symbols of Busan such as camellias and fireflies throughout its scenes, inviting viewers to spot them during the show. They bring the identity of Haeundae into the visual concept.
Start by confirming the size of the space, the screen layout, and where visitors will stand or linger, then plan the story and scenes around those conditions. Share your space and content ideas through Let's Talk on our website to begin the review.

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